MAX x Aava
Art Direction for the Max x Aava campaign, which tackled mental health stigma among young people by offering authentic, relatable approach. Collaborating with Max Sene (Sexmane), the campaign featured real therapy sessions, creating a safe space for open discussions.
The results were impactful, achieving over 350 000 views and a 55% completion rate on paid ads, significantly boosting Aava’s brand awareness among the 18-25 demographic. This campaign was a bold, value-driven success in connecting with it’s audience.
Creative Direction: Marmori Entertainment
Photography: Shoothayley
