Sony Music Artist Sexmane needed clear visual brand during his way on becoming a household name.
I designed his logo and introduced the Birch-typeface as his trademark.
The design process started with designing brand assets for his single ”Henki”
The guidelines have been used and modeled in his later albums and his personal SEX-clothing line.
Creative Direction: Nosh A Lody
Art Direction: Aarni Kapanen
Photography: Hayley Lê
